I am a builder, marketer, storyteller, and curious traveler of the world who is always seeking the intersection of profit x purpose. I was the Founder + operator of Sukoon Active, a global e-commerce brand that designed sustainable activewear for Muslim women. I’m an ex-real estate and affordable housing nerd. And then a media buyer turned CX leader at Common Thread Collective. I have a passion for identifying gaps, asking unasked questions, and guiding/coaching people to find their why and lean into their passions. I love pizza and running, and how one of these offsets the effects of the other!

My newest passion project is The Potluck Presents, an organization focused on community whose mission is to facilitate human connection through spaces enriched by storytelling. I love working with people who are bold, passionate and want to be a part of something bigger than themselves. Let's move beyond what the world is handing us and instead create our future.

Lastly, I loooove working with brands. I am currently looking for a full-time role in Growth Marketing and Branding. In the meanwhile, I am offering services as a DTC business consultant focusing on brand strategy, paid marketing, financial modeling, business operations, and supply chain. Feel free to book time on my calendar: https://calendly.com/arshiyakherani

Looking forward to connecting with you! My LinkedIn & Socials are below, let’s build together!